Empowering sustainability in food systems: a consumer behaviour perspective

Matteo Vittuari is Professor of Agricultural Economics and Policy at the Department of Agricultural and Food Science of the University of Bologna (Italy) and Dean of the School of Agricultural and Food Sciences at Ada University (Azerbaijan). His research focuses on food system sustainability with particular attention on food waste reduction, healthy diets, impact assessment and policy analysis. His main methodological interests concern behavioral economic approaches to behavioural change and life cycle thinking to measure sustainability. He has contributed to several European projects while coordinating working groups on sustainability assessment and consumer behaviour including FUSIONS, REFRESH, CHORIZO, FOLOU, BREADCRUMB, FISHEUTRUST, ENFASYS, FOODCOST. He coordinates the Spoke “Policy, Education and Behavior” in the project OnFoods (Research and Innovation Network on Food and Nutrition Sustainability, Safety and Security - Working On Foods) funded under the Italian National Recovery and Resilience Plan (NRRP). He also supports the Waste Watcher International Observatory. He is currently a professor of Agricultural Economics and Policy at the Department of Agricultural and Food Science at the University of Bologna (Italy) and dean of the School of Agricultural and Food Sciences at Ada University (Azerbaijan).