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WSDM 2011 - Hong Kong
Efficient Online Ad Serving in a Display Advertising Meta-Exchange

Efficient Online Ad Serving in a Display Advertising Meta-Exchange

Kevin J. Lang

Published on 2011-08-093897 Views
WSDM 2011 - Hong Kong
WSDM 2011 - Hong Kong
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We introduce and formalize a novel constrained path optimization problem that is the heart of the real-time ad serving task in the Yahoo! (formerly RightMedia) Display Advertising Exchange. In the Exc

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