Why We Love Dogs, Eat Pigs, and Wear Cows

Social psychologist Melanie Joy explains carnism, the invisible belief system that shapes our perception of the meat we eat, so that we love some animals and eat others without knowing why. Joy explains how carnism, like other isms (sexism, racism, etc.), is most harmful when it is unrecognized; and it is sustained by complex social and psychological mechanisms. Using powerful imagery, thought-provoking analyses, and a compelling narrative, Joy describes the ways in which carnism conditions us to unknowingly act against our core values, our own interests, and the interests of others. By illuminating the invisible mechanisms of carnism, Joy helps viewers become more informed consumers and empowered citizens.