Semantic Technology for Web Media Analytics

With the exponent growth of social media network, the internet landscape has once again been re-defined. Commercial companies have been exploiting social media network ; not just another media platform, but fast becoming a major platform for marketing. With this platform, marketing managers and marketing agencies are struggling to gather feedbacks, analyse the results and re-strategized their marketing plans. Ultimately, allocating and justifying the online marketing budget. This session will give you some insight on how Semantic Web is deployed as an application to gather the vast amount of online media data and effectively convert them into valuable information for campaign managers and marketing agencies.