Al Rosenbloom

Al Rosenbloom, PhD, is an Associate Professor of Marketing and International Business at Dominican University, River Forest, IL, US. Al has been a university professor for over 25 years and has taught a wide variety of courses in his primary discipline, marketing. Al’s scholarly interests are many and varied: the application of marketing principles to health care; what knowledge undergraduate management students find most useful on their first job; the issue of brand trust on consumer perceptions of country of origin; and he the relation between private sector initiatives and poverty reduction. Al has been a strong advocate of interactive teaching methods. Throughout his career, Al has received several awards, including Best Teacher of Year, an award for writing the overall best case from the North American Case Research Association (2006), and has twice been the recipient of a Fulbright Scholarship (2000, 2007). Al’s current interests in global poverty alleviation and in marketing